Discover this case study detailing how the Kalorex Group of Schools, initially focused on traditional brick-and-mortar education, made significant strides in the digital realm with the introduction of the e-Kal digital platform. This innovative initiative propelled them closer to their overarching mission of disseminating education widely and nurturing ‘glocal’ learners.
Results in a Nut Shell
What led to the Decision
It was anticipated that significant changes were forthcoming in education, driven by technological advancements and global influences.
The study emphasized the shift towards experiential learning and lifelong education, emphasizing a hybrid approach where online learning would complement physical interaction, enabling access to global educational opportunities.
Key Solutions
- Strategizing and starting a digital platform e-Kal providing
- Coaching for Board examinations
- Courses for pre-schoolers
- Continuing education courses
How we Achieved it
- Recognizing the two predominant models in the digital education market, content-centric and tutor-centric, Kalorex capitalized on its adept teaching capabilities and robust content to carve a niche in coaching services.
- In its inaugural year, e-Kal enlisted over 10,000 students, with subsequent growth to 25,000 students the following year.
Facts About Kalorex
- Established in 1995
- Corporate: Ahmedabad, Gujarat
- With 3 banners and 40+ campuses, Kalorex thrives in the education domain.
- Group focuses on K-12 schools providing quality education and wholesome development of children.
- The Group works towards their mission of shaping glocal learners (think global, act local) and is progressing fast since its inception in the year 1995.
SITUATION AT HAND
- For long Kalorex had been studying and strategizing to improve it’s footprint. J.hirani’s partnership with Kalorex brought a study at the forefront. The in-depth research concerned how education industry is changing and what is expected in near future. The focused areas were student’s expectations, parent’s expectations, teaching methods and schooling models, business models and channels of delivery. The study was conducted around 2017; 2 years before covid-19.
- It was evident that massive changes were expected in the education field. Like every other sector, the influence of technology could not be ruled out when it comes to education. Kalorex had a big opportunity given its absence in the digital space.
- Not only that, the influence of global thinking was found paramount. Education is no longer absorbing information; it is also about experiencing and moving from teaching to life-long learning perspective. Given the findings, education in the coming age would adapt a hybrid mode where part of learning happens online, while social and soft aspects remaining physical. This would open doors for accessing global learning for its students as well as educating globally.
STEPS AHEAD
- The platform strategy, realising dreams
- The digital market in education consists of content centric and tutor centric models. Kalorex with its skillful teaching capabilities and strong content created a niche for coaching in this segment.
- By creating this niche, it was able to leverage on its strength and also take it further by tying up with schools which did not have the similar resource and platform to cater to masses. Kalorex needed this platform to start its journey in realising its dreams. The platform helped multiply reach to not just students but people who wanted to learn. The Group is now able to find techniques of leveraging its skills and philosophy to spread learning beyond its physical boundaries.
- Faster Spread
- This model of working ensured using less CAPEX and reaching new students faster than the physical model as it was not geographically restricted. It would be able to realise its quest of shaping glocal learners faster through this route. In its 1st year e-Kal signed up more than 10,000 students for its course. Following year it was able to garner 25,000 students.
- With addition of preschool content on the platform, it is aiding as a pilot for many parents and students and helping them convert into long term associates.
