Business Model Canvas

Business Model Canvas has proven to be a great tool exploring the way organization is working or will work. It helps an individual in understanding the concept of Business, Revenue channel, Operations, Products, Stakeholders & much more. It is important to know the know how of Business before taking any decisions, for which a strategic tool named Business Model Canvas was introduced by Alexander Osterwalder, which focuses more on Vision & Purpose of Business. It acts as a blueprint for the leader which enables them to visualize, rethink, reinvent & develop strategies.


The tool helps visualize all the building blocks that describe the value proposition of an organization, its infrastructure, market and finances; which collectively focuses on 4 aspects Infrastructure, Offerings, Customers & Finances.

Above image shows nine building blocks which helps an entrepreneur to put his/her’s thoughts on one paper which will help him achieve his vision & purpose of the business. 

Building Blocks:

This canvas helps large organization as well as the startups to innovate their Business Model. It activates the mind and will help in generating ideas for the Business which will be correlated to all the elements. It delivers three things Focus, Flexibility & Transparency.


Saloni Surani, Manager – Strategic Consulting who pursued her Masters in Management & has an eclectic experience in J.Hirani with various industries like Manufacturing, Real Estates, Hospitality, FinTech, etc. She is a keen observer who silently achieves her goals and happily surprises everyone with the results. Adapting & learning new things has been her forte, which helps her in getting new idea always, anyone who wants to refresh their values – just look at her. 

About J.hirani: J.hirani is a Strategic Transformation team which works as a growth partner for different organisations in various industries by providing services like Agile transformation, Scenario mapping, Strategic alignment, Balance scorecard, Digital transformation, Incubating new ventures, Operation excellence and Aligning human capital.

©J.hirani, Business Model Canvas, June 2021. All rights reserved

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